As a business owner with a website, you should be knowledgeable about the different tactics of digital marketing. PPC is one of them. PPC stands for Pay-Per-Click Advertising and it\’s just as the name states, it\’s a form of advertising where the advertiser pays each time their website or app is clicked on and opened. In this video, an expert goes over all of the basics of this type of advertising and how it can help your business thrive.
When you decide that you want your website to be an advertisement on Google, you will bid against other advertisers on certain keywords. These keywords may be in potential clients\’ Google searches and your ad will be at the top of the Google search page. This kind of digital marketing tactic is different than SEO because this is inorganic. SEO is an organic way to market your business with keywords. Either of these tactics works well with increasing a business\’s profit, but it\’s all up to your which one you would like to do.
Watch this entire video to learn all about PPC and how it works for different kinds of companies. You may find that this is what you\’ve been looking for to increase your website\’s traffic.